Some days the job of a science communicator seems downright impossible. How can we continue to grow a love for science when there's so much...well, lack of love for science? Especially when this lack of enthusiasm manifests in so many different and troubling ways.
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Want to know what a scientist looks like? Look in the mirror.
Quite honestly, the current brand of science is...all over the place.
So what does it mean for a scientist or science communicator to have a mission when it comes to the public?
It's simple. You want people to learn about science? Start sharing.
We need systems and expectations in place that filter out bad science from becoming public.
There are of course a few challenges to public outreach from the perspective of a scientist: difficulty in translating the jargon, fear of saying something inaccurate, discomfort in presenting to large crowds, and so on.
The end goal of this process is to achieve a mastery of the subject. And a handy side effect of having an understanding of a topic with this particular technique is that you're perfectly positioned to explain it to audiences who have no prior experience using simple, uncomplicated language with lots of metaphors.